A gallery website that hangs the paintings like a museum.
Vesna Delevska paints light, color and movement, performs live with musicians, paints murals, teaches, and runs her own gallery. We imagined a website worthy of the paintings, an online store she runs herself, and a studio back office for orders, inquiries and profit and loss.
The artist
About Vesna Art Gallery.
Vesna Delevska was born in Skopje, Macedonia, grew up around the frescoes and icons of its monasteries, and has painted in the St. Louis area for many years. Her gallery is in Mid Rivers Mall in St. Peters, where visitors often find her at the easel.
This is an independent concept by Sea Grape Labs, shown with the artist's permission. It is not her current website and is not connected to her real store or systems. Orders, inquiries, collectors and money figures in it are sample data.
- Business
- Painter, gallery, murals, live painting and workshops
- Based in
- St. Peters, Missouri
- Project
- Independent design concept
- Data
- Her real paintings and prices, sample orders
The challenge
What the project had to solve.
- 01
Worthy of the paintings
Her work is about light and movement. The website needed to present it like an exhibition, not a product grid.
- 02
Hundreds of originals, easy to browse
A large collection needed filters for size, orientation, price and availability, with sold works kept as an archive.
- 03
Show the true scale
An eighty inch panorama and a small icon on wood look the same size on a screen. Collectors needed to feel the difference.
- 04
Run the store herself
Adding a painting, marking it sold, answering a commission request and seeing the month's numbers needed to be simple.
The website
Built around the canvas.
Designed from a blank page around how collectors discover, fall for and buy a painting.
A cinematic opening
The homepage starts in the brushwork of one painting and pulls back to the full canvas hanging on a gallery wall.
A walk through the gallery
Scroll sideways past ten works hung at true relative scale, each one coming forward as it reaches the center.
A full-screen exhibition
Highlights shown one at a time on a dark gallery wall, with keyboard and swipe, details and a to-scale view.
The whole collection
Every original with its price, size and medium, filtered and searchable, with collected works as an archive.
A page for every painting
Zoom into the brushwork, see it to scale above a sofa, ask about prints or request a custom version.
Commissions, murals, live painting and workshops
Each part of her work has its own page, with a custom quote request and workshop sign up.
In motion
Five scenes in motion.
Recorded straight from the concept as you scroll. Each one switches to still frames for visitors who prefer less motion.
The studio back office
The gallery, run from one place.
A studio back office for Vesna and a private portal for collectors, sharing the same information as the website.
Shown with sample orders, inquiries, collectors and figures. Paintings, prices and sizes are from her published collection.
The store
- ArtworksAdd, edit, hide, mark sold or delete paintings, with photos from her phone. Changes show on the website right away.
- OrdersEach order moves through packing, shipping with tracking, pickup, or delivery and installation.
- PrintsA print option and price for each painting, shown on its page.
Collectors and requests
- InquiriesEvery commission, event, lesson and contact request in one inbox, with replies and quotes.
- Collector portalA private page for each commission: progress, color studies to compare and approve, messages and payments.
- Collectors and newsletterHer collectors and newsletter sign ups in one list.
Her calendar and money
- CalendarWorkshops with seats that show on the website, private viewings, events and installs.
- Profit and lossRevenue by channel, costs and net profit by month, quarter or year, with expenses she logs.
- TodayWhat needs her attention when she opens the studio.
On a phone
Where customers actually look.
Screens from the interactive concept. Tap any one to see it full size.
How it connects
From a first look to a painting on the wall.
- 01A collector walks the gallery
- 02They open one painting
- 03They see it to scale
- 04They add it to their selection
- 05They choose delivery and installation
- 06The order lands in her studio
- 07She schedules the install
- 08The painting shows as collected
In the concept the website, the collector portal and the studio share one set of information, so a sale, a commission approval or a new painting never has to be copied from one place to another.
What we did
What Sea Grape Labs built.
Where it stands
Design concept with sample data
Built
- The cinematic website with the collection, a page for every painting, commissions, murals, live painting, workshops and visit
- A full-screen exhibition and a gallery walk at true relative scale
- A demo store with shipping, gallery pickup, or delivery and installation
- A sample collector portal and a sample studio back office with profit and loss
An independent design concept, shown with the artist's permission. It runs on sample data and is not connected to her current website, store or systems.
Your turn
Let’s build yours.
A website that brings in the work, and the system that runs it, built around how your business actually works.