Handcrafted chocolate. A shop to match.
Tracey O'Hara makes stone-ground dark chocolate by hand in small batches. We rebuilt her website as a full online shop, with build-your-own boxes, holiday preorders and gifting, and a studio where she runs every order, product and pop-up.
The client
About Tracey's Chocolate De-Lites.
Tracey's Chocolate De-Lites is Tracey O'Hara's small-batch chocolate company: hand-painted bonbons, botanical chocolate bars and gifts, made from the first grind of cacao to the finishing touch.
After nearly two decades of teaching Kundalini Yoga and breathwork, Tracey brings the same intention to chocolate. The new website replaced her previous site in October 2026 and now runs her shop, holiday batches and custom orders.
- Business
- Handcrafted, bean-to-bar chocolate
- Collections
- De-Lites, Ayurvedic Alchemy, Brain Bars
- Based in
- Palm Beach County, Florida
- Live since
- October 2026
Before and after
Where it started.
The previous site introduced the chocolates with a headline, an Offerings menu, a photo carousel and two videos. The new homepage opens on the gold box, then walks through each collection, the De-Lites inside every box and Tracey's own story. Drag the line to compare.
Screenshots of the previous site, taken before the October 2026 launch.
The challenge
What the project had to solve.
- 01
Show the craft
Hand-painted chocolates and stone-ground bars needed a website that feels as considered as the chocolate itself, built around her own photos.
- 02
Four collections, one shop
Assorted boxes, Ayurvedic bars, Brain Bars and almond butter each needed their own story, without a confusing menu.
- 03
Holiday batches
Holiday boxes are made in batches with order deadlines. Customers needed to reserve a box for a batch, and Tracey needed to know exactly what to make.
- 04
Shipping or pickup
Some orders ship and some are picked up locally. Checkout and the back office both had to handle either, with gift messages.
The website
A shop as considered as the chocolate.
Designed from a blank page around her collections, her craft and the way people actually give chocolate.
Build your own box
Pick a size, tap a flavor to place it in the box and tap a piece to take it out, then add the box to the bag.
Holiday preorders
Each holiday batch has its own collection and a countdown to the order deadline, so customers reserve a box and add a gift message.
Ayurvedic ritual finder
A short guide that points each customer to the bar that fits, alongside a page for every ritual.
Online shop and checkout
A page for every product, card checkout, shipping or local pickup, gift messages and promo codes.
Gifting and custom orders
Weddings, client appreciation, real estate closings and events, with a custom order request that lands in her studio.
Her story, her process
Her own photos and her own words, from stone-grinding the cacao to painting each piece by hand.
In motion
The shop in motion.
Recorded on the live site. Each one switches to still frames for visitors who prefer less motion.
Tracey's Studio
Every order, one studio.
The back office behind the shop: orders by week, holiday batches, products, photos and money, from her phone or computer.
Real screens from Tracey's Studio. The sign-in email is blurred.
Take the orders
- Orders by weekEvery order sorted into to make, ready to hand over or ship, and picked up or shipped, with a printable list.
- Holiday batchesBatch dates and deadlines, with the total of each box to make for every batch.
- New saleRing up an in-person sale at a pop-up or stand.
Run the shop
- ProductsShow or hide a product, set its order on the site, and mark what ships and what is in stock.
- Website photosSwap the photos on her site herself, no developer needed.
- Promo codes and custom ordersCreate codes for the shop and answer gifting and event requests.
- Pop-upsWhere and when to find her in person, shown on the site.
Customers and money
- CustomersEveryone who ordered, with their history.
- Shipping emailsMark an order shipped and the customer gets an email with tracking.
- MoneyWhat came in, from the shop and in person.
- Team and QR codesLogins for helpers and QR codes that open the shop.
On a phone
Where customers actually look.
Real screens from the live site. Tap any one to see it full size.
How it connects
From one order to a gift on the doorstep.
- 01Order on the site
- 02Paid by card
- 03In the Studio, by week
- 04Made with the batch
- 05Packed with the gift message
- 06Shipped or picked up
- 07Customer emailed
The shop and the Studio share one database. An order lands in the right week and batch, the batch tells Tracey what to make, and marking an order shipped emails the customer.
What we did
What Sea Grape Labs built.
Where it stands
Live at traceyschocolatedelites.net
Built
- The full website, every collection and product page
- Build your own box, holiday preorders and the ritual finder
- Checkout with shipping or pickup, gift messages and promo codes
- Customer accounts and order emails
- Tracey's Studio: orders, batches, products, photos, customers and money
Live since October 2026, replacing her previous website.
Your turn
Let’s build yours.
A website that brings in the work, and the system that runs it, built around how your business actually works.