Two businesses. One website. One family.
Shoots & Roots handles trees, land and large projects. Its sister crew, Busy Blades, handles weekly mowing and yard care. We built one website that sends every customer to the right crew, and one Office that runs both businesses from a single sign-in.
The client
About Shoots & Roots + Busy Blades.
Shoots & Roots is a family-owned company that has handled tree trimming and removal, HOA work, land clearing, Bobcat grading and landscaping across Palm Beach, Martin and Saint Lucie Counties since 2010.
Busy Blades is the routine side of the same family: weekly and every-other-week mowing, edging and yard upkeep on a set schedule. The new website and Office replaced the old WordPress site and now run both businesses.
- Business
- Family-owned since 2010
- Two crews
- Shoots & Roots and Busy Blades
- Based in
- Jupiter, Florida
- Serves
- Boca Raton to Ft. Pierce
The challenge
What the project had to solve.
- 01
Two businesses, one family
Big tree and land jobs and weekly mowing are different work with different customers. Each crew needed its own identity without splitting the family into two websites.
- 02
The right crew, first time
A homeowner who wants weekly mowing and an HOA that needs fifty palms trimmed should each land in the right place in one or two taps.
- 03
Requests that never get lost
Calls, estimate requests and routine service signups had to land in one tracked list for the right business, not scattered across a phone, an inbox and a notebook.
- 04
One system, separate books
Both businesses needed one place to run estimates, jobs, crews and invoices, while keeping each one's customers and money apart.
The website
One homepage, two crews.
A single front door for the whole family, with a clear path to each crew.
Two crews from the first screen
The homepage opens on one family, then splits into a Shoots & Roots card and a Busy Blades card as you scroll, each with its own services and next step.
Free estimates and visit booking
Tree, land and large-project requests go straight into the Office as Shoots & Roots leads, and customers can pick an open time for the estimate visit.
Routine service signup
A Busy Blades form for weekly, every-other-week or monthly mowing and yard care, with yard size, gate and pet details.
Customer sign-in
Customers can see their estimates, approve them online and view invoices and history from one login.
Built for phones
A purpose-built phone layout with a call and estimate bar that stays on screen.
Set up for local search
Each service, the service area and both businesses are written out and marked up so Google understands them.
The Office
One Office. Two businesses.
Tabs at the top switch between Shoots & Roots and Busy Blades. One sign-in, with each business keeping its own customers, records and payment account.
Shown before any customer data.
Win the work
- Two businesses, one sign-inSwitch between Shoots & Roots and Busy Blades with a tab. Each has its own customers, jobs, photos and records.
- Leads pipelineEvery website request arrives as a lead and moves from new to contacted, estimate visit, estimate sent, and won or lost.
- EstimatesA price book, deposits, warranty terms and online approval.
Run the work
- Jobs and calendarEvery job moves from scheduled to completed to paid, with a calendar that syncs to a phone.
- Crew appA phone app for the crew: on my way, start and finish, visit photos and a time clock.
- Weather delaysMove a rained-out day's visits and jobs in one step and let customers know by text.
- Treatment logsRecords of each lawn treatment: product, EPA registration number, amount, area and conditions.
Get paid and stay in touch
- Invoices and paymentsBranded invoices with pay links, saved cards and autopay.
- Service plansRecurring maintenance plans that bill automatically.
- TextsAutomatic reminders, scheduled messages and two-way replies with customers.
- Money and reportsIncome, expenses, receipts and profit and loss, plus labor hours costed against each job.
On a phone
Where customers actually look.
Real screens from the finished site. Tap any one to see it full size.
How it connects
From one request to a paid invoice.
- 01Request on the site
- 02Sent to the right crew
- 03Lead in the Office
- 04Estimate or plan set up
- 05Job scheduled
- 06Crew on site
- 07Invoice paid
- 08Review requested
The website and the Office share one database, so nothing is copied from one tool to another. A request becomes a lead for the right business, the lead becomes an estimate or a service plan, the work becomes a job, and the job becomes an invoice.
What we did
What Sea Grape Labs built.
Where it stands
Live at shootsandrootstree.com
Built
- The full website for both businesses and every page shown here
- Estimate requests, Busy Blades routine signup and online visit booking
- Customer sign-in, estimate approval and invoice pages
- The Office for both businesses: leads, estimates, jobs, calendar, crew app, plans, money and reports
- Treatment logs and weather delays
Still being connected
- Card payments and autopayTurned on when each business connects its own Stripe account
- Text messagesTurned on when the business texting number is registered
- Email from their domainTurned on when the domain is verified for sending
Live since October 2026. The website and Office are in use today; the items under Still being connected turn on as each account is connected.
Your turn
Let’s build yours.
A website that brings in the work, and the system that runs it, built around how your business actually works.